* Digital marketing training Jalgaon
1 SEO Training Course Content :
Introduction to web/Internet
Introduction to Search Engine
Search engine need & evolution
Learn How SE works
Search engine technology
Google ranking factors
Types of Marketing
What is Digital Marketing
Digital Marketing Vs Traditional Marketing
Print Media Vs Digital Media
Inbound / Outbound Marketing
What is a Search Engine
How Search Engine Works
Different Search Engines
Search Engine Algorithm Updates
What is SERP
Google Ranking Factors
Black hat techniques
White Hat techniques
Keyword research/Analysis
How to Choose Best Keywords
Tools available for Keyword Research
On page SEO :
Importance of On page Optimization
Google website guidelines
Meta tags creations
The Page Title
Meta Descriptions & Meta Keywords
SEO Content Writing
Competitor Analysis
Anchor Links Optimization
Image Tag Optimization
Creating HTML and XML sitemaps
Robot.txt and its importance
URL Redirecting Techniques
HTML validation
Heading tags : H1 – H6
How Google Analytics Work
How to set up Analytics tracking
What is google webmaster
How to set up webmaster tracking
How to monitor your site using Google Webmaster
Off Page SEO :
Linking Building Methodology
Types of Linking Methods
Do follow Vs. No follow Links
Directory Submission
Search engine submission
Classifieds
Business Listing
Social Bookmarking (Pligg Base)
High PR Social Bookmarking
Video optimisation
Document sharing (PDF/PPT Submission)
Image Submission
Product submissions
Edu and .gov backlinks :
Press Releases
Question Answers sites promotions
(Yahoo & quora)
Blog comments
Forum posting
Blogging and Guest Blogging
Infographics
2 SMO Training Course Content :
Introduction to Social Media Marketing
What is Social Media Marketing
Difference Between SEO & SMO
Social Media Strategies
How can social media help for my business?
The key Social Media tools and networks
*Facebook Marketing
Facebook Account Setup
Facebook Business Page Setup
Facebook Group Setup
Facebook, Account, Page & Group Content Strategy
Facebook Insights
*Twitter Marketing
Twitter Account & page setup
Twitter Content Strategy
Use of Hashtags
Twitter Analytics
*Google+ Marketing
Setting Up Account & Page
Managing Connection
Managing Google+ Groups
* Pinterest Marketing
Setting Up Account
Creating boards
Add pins
Follow friends
Repins
*LinkedIn Marketing
Setting Up Account & Page
LinkedIn Strategy
Building Connections & Recommendations
3 Advance Digital Marketing Training Course Content :
1 Introduction to Digital Marketing
2 Search Engine Optimization (SEO)
3 On Page Optimisation (OPO)
4 Off-Page Optimization
5 Google Adwords / PPC
6 Affiliate Marketing
7 SEO Tools
8 SMO Tools
9 Alexa Tool
10 Google Analytics Tool
11 Google Webmaster Tool
12 Competitive Analysis Tools
13 Website Traffic Analysis Tools
15 Yahoo/Bing/Google
16 How to earn money by blogging
17 Digital Marketing for different domains/business
18 Online Reputation Management (ORM)
19 Local Citations
20 Black hat / White hat / Gray Hat SEO
